GARZIA

MARKETING & brand strategy CONSULTING

Based in Paris and raised in Seville, with time spent living in NYC and London, I am a curious global thinker with a passion for creative industries and shifting consumption trends.

Driven by a love for creative minds and visionary entrepreneurs, I have spent over ten years in the fashion and luxury industry, shaping the product strategy for Maisons such as Celine, Balenciaga, Kitsuné and Jacquemus.

I collaborate with brands I admire, helping them take their next steps in global growth. By adapting my approach to each client’s unique DNA and vision, I help turn creativity into measurable success with a design-conscious approach.

Maria Garcia, founder

COLLECTION STRATEGY

COLLECTION SIZE AND STRUCTURE

PRODUCT SEGMENTATION

PRICING POSITIONNING

MARGINS OPTIMISATION

PERFORMANCE REVIEW

COMPETITORS OVERVIEW

MISSING OPPORTUNITIES

MARKET SPECIFICITIES

GO TO MARKET STRATEGY

BUYING

MARKDOWN

PRODUCT LAUNCH

DELIVERY DROPS

SHOWROOM

POP-UPS

STORE EXPERIENCE

PRODUCT TRAINING

COLLABORATIONS

CODES

VALUES

STORYTELLING

CLIENT SEGMENTATION

BRAND IDENTITY